Project: Speakeasy Casino
Owner: Mountaineer RaceTrack and Casino
Client: MTR Gaming Corp.
Design Architect: DRS Architects, Pittsburgh
Project Phases: Concept Design through Completion

Project Background:
An existing destination, The Mountaineer RaceTrack and Casino wanted to create an over-the-top experience for its guests. The concept would create a place that is a "must see".

Challenge:
What is the best way to develop a new themed concept when your entire organization is focused on operating a successful casino? That's the challenge MTR Gaming Corp. was up against. They needed a fresh approach on how to integrate a realistic 1920's industrial and nightclub theme into the constraints of their existing facility. The original idea was to create a free "show" component that would occupy a small amount of casino floor space.

Solution:
MTR Gaming Corp. contracted It's Alive Co. to provide complete Concept Design Management Consulting for the creation and adaptation of a realistic 1920's Chicago theme. IAC developed a Concept Package which became the "style guide" for the remaining phases of project development including exterior and interior guest experience, story line, character development, integration with the existing building, and show development. IAC worked in conjunction with the architects on a concept design package for the architecture including exterior period landscaping, area master planning, exterior wall designs, and preliminary facility impacts.